March 2, 2010
EMI Wakes Up
In celebration of OK Go’s victory in getting EMI to allow the embedding (and therefore greater viral spread) of their latest music video, here it is!
You may remember that it was precisely OK Go’s innovative video for “Here It Goes Again” (now with more than 49 million views generated online) that gained tremendous notoriety for the band. So when they released the video for their song “This Too Shall Pass,” you’d think the label would want as many people as possible to actually see it. Yeah, you’d think that. But EMI disabled the video embedding features. Until now. Congrats, OK Go!
“This Too Shall Pass” seems an all too appropriate title.