I didn’t pay to download Cloud Control‘s album, Bliss Release. I received a newsletter from The Bootleg Theater that the band from Australia would be playing there in August, which reminded me I wanted to check them out.
I went to Cloud Control’s website and was pleased to see they have full streams of their songs available so we can listen to them. I listened for about as long as I could stand to be indoors, on the computer, during a beautiful summer day. Then, I reached out to a friend of mine who also writes about music to ask if he had heard of Cloud Control and find out whether he had any of their music.
Within an hour, the album awaited me in the cloud. I imported it into my iTunes, transferred it to my iPod, and took a walk down to the beach. It felt good to be discovering music again and Cloud Control’s upbeat vibe reinforced that feeling.
I was really enjoying the album, so I Tweeted about it to my 32,000+ followers, who share my passion for music.
I also emailed, called, and texted some other friends I thought would appreciate Cloud Control. Then, I sent the band a Tweet, letting them know their album was contributing to the enjoyment of my day.
That began a conversation with the band. Which alerted me that they have at least one person on their team who is adept at building relationships.
That led to a Direct Message from Jeremy, who plays bass and sings in the band. We transitioned from Direct Message to email and now I’m hooked. I like the music, I care about the band personally, I’m going to see their shows, and I will purchase whatever merchandise they have available on the road – vinyl, a hoodie… something that will put more money in the band’s pocket than an album download.
Jeremy took the time to see who I am, what I write about, what part of the world I’m in, before he responded to me. “You’re LA, yeah?” he confirmed, as he invited me to the band’s LA shows. That’s more than 97% of publicists who reach out to me, on behalf of bands that are paying them, do.
He then went on to talk about the evolution of Cloud Control’s music from their previous album to their forthcoming one. “It’ll be interesting to hear your take on it,” he wrote. Well, I haven’t heard it yet, but I’m predisposed to like it simply based on the current experience I’m having with this band and their music.
Jeremy gave me contact info for the label, so that I can request an advance copy of the new album. Dear VOTIV: you’re lucky – you’ve got a smart band that’s really working for it and doesn’t take for granted that anyone else is going to do it for them.
If they’d like the $7.99 for the album I didn’t pay for, I’ll give it to them. I’ll buy a copy and gift it to a friend. Now that they’ve engaged me, artistically, personally, and professionally, I’ll spend money on Cloud Control, no problem. During the course of any given band’s career, I have easily spent upwards of $1,000 on tickets, merchandise, and music. I’ll also make sure everyone I know knows about the band.
It doesn’t happen often, but when I do tap into the cloud for new music, it’s to achieve one of two objectives: to truly listen to – and hopefully discover – new music I enjoy; or to get an album I’d purchase anyway, 8-10 weeks prior to its scheduled release. In the case of music discovery, if I like the music, if I connect with the band, I’ll spend a significant amount of money supporting them, throughout their career.
In the case of early access to music, I’d pay for early access to new music. Which, actually would be real-time access. I’d pay to download a song or an album when it’s complete, but that’s not how it typically works. Instead, an album is completed and sits on desks, shelves, hard drives, and inboxes, while all the teams coordinate and execute some semblance of a “launch plan”.
This year, among others, I had the new albums from The National, Sigur Ros, and Atoms For Peace, well in advance of their advance release. I listened to them in the car, during my morning runs, while working, and falling asleep. I spent a lot of time with the albums and recommended people purchase them when they were released. I’ve since bought tickets to see each of those bands two or more times during their tours this year.
Why should we have to wait for music while the label gets their marketing plan together? Marketing is nothing without engagement. You should have been talking to us all along. That’s what Cloud Control is doing. They’re doing whatever it takes, and as much as they’re able.
If you’re putting out quality music, something people can truly connect with, file sharing could be your greatest asset. Your “marketing team” is then comprised of your fans and they know how to promote your music and your shows better than anyone.
If, on the other hand, you’re afraid once people hear the music, they wouldn’t find it worth $7.99 or $9.99, then you have a bigger problem – you don’t have a product nor experience you can stand behind. That is what you should be worried about.
Cloud Control: I wish you all the best. I’ve been listening to the album a lot (my neighbors can attest to that) and enjoying it. Thank you for making your art and yourselves accessible. I can’t wait to see you play in August and look forward to the new album. If there’s anything else I can do, let me know.
Listen to “Ghost Story” from Cloud Control’s album Bliss Release:
Their new album will be out September 17 in the U.S.
Earlier today, a publicist friend of mine suggested I request press credentials for a forthcoming, new, music festival. “They’ll look at my site and see that I haven’t updated it in months,” I replied. It’s what I said at the outset: I’m not going to write about every show I see, but I will write about the shows I think everyone should experience.
One of the benefits of seeing Joseph Arthur play multiple times is that you simultaneously experience and witness continuous transformation. Listening to Joe play songs from his latest album, The Ballad of Boogie Christ, takes you further along the journey, while maintaining a connection to his beginnings. There’s a through-line that creates the foundation for the audience to step into the next adventure.
Walking onto the stage, in a white suit that appears to have remnants of a painting which extended beyond its original canvas, Joseph Arthur epitomizes “artist.” Appearing as though he sought out the shortest route from the art studio to the stage, he is perpetually creating. The stage becomes his art studio, whether he’s literally painting while singing (as he’s done previously), or playing a new arrangement of an older song (as he did several times tonight).
This show feels and sounds vastly different from other Joseph Arthur shows. It’s clear that this is a new chapter. There are far fewer pedals and more musicians on stage. The show is upbeat, soulful, and rooted in rock. The songs build to a crescendo and you’re enveloped in sound.
When Joseph Arthur plays, it’s more than a concert – he begins with a blank canvas and takes you on a journey. There are nods to the past, the future is optimistic, and you’re grounded – with him – in the present. As with life and relationships, every show is unique. You are part of the experience.
The venue is intimate, but the sound is big. At times it felt as though we were in a stadium, witnessing an immense rock show. “I intentionally didn’t bring a harmonica or acoustic guitar this time,” Joe told me. The instruments have changed; the sound accompanies and embraces the change. The show is infused with passion, love, dedication, and a reminder of what it means to truly be alive.
Whether we choose to acknowledge it or not, we are constantly changing. The ideas, beliefs, and ways of life that keep us happy, healthy, and fulfilled, follow suit. When we’re aware of and welcome the changes, we liberate ourselves – we allow ourselves to be the dynamic individuals that we are. We’re present in every moment, constantly creating, being as we are, without attachment.
Walking away from a show, reminded of some of life’s greatest gifts – the ability to create, continuously evolve, and express different incarnations of ourselves during the same lifetime – is definitely worth the price of admission. Not to mention, the music and experience itself is incomparable.
Keep an eye on his tour page and see Joseph Arthur live when the opportunity arises.
It was worth traversing multiple freeways and enduring the incessant glare of brake lights ahead of us throughout the long drive to Pomona. It’s worth going to Coachella, solely to see How To Destroy Angels. It’s well worth the price of tickets, at any cost.
Anybody who’s in any industry that revolves around connecting with, making an impression on, and moving people – artists, filmmakers, musicians, designers, executives in technology, advertising, gaming, sales, theme parks, theater – should be required to experience this show. Anyone who wants to experience being moved and touched in a way that will inspire them, spark passion and new ideas, should figure out a way to see HTDA.
We had considerable time to reflect and talk during the drive to Pomona. At one point, I began reminiscing about amazing shows I’ve seen in years past, which I’ve yet to write about. “Maybe I’ll start writing about all the outstanding concerts I used to see,” I said, noting that those shows are even fewer and farther between now.
I arrived at the Fox Theater, with no idea what to expect. I hadn’t watched the “teaser” video for the tour, seen the rehearsal photos, nor checked in on any social media site to see what the band or anyone else was saying pre-show. I’ve been to enough Nine Inch Nails shows to know that Trent Reznor – and everyone working with him – takes the experience of live music to new heights, every time he tours. “That’s what’s been missing from live music. . . ” I thought, rememberingReznor’s speech during the final Nine Inch Nails show in 2009.
From the flicker of the first light and the vibration of the first sound, How To Destroy Angels made an immense impact when they took the stage. It’s likely you haven’t experienced anything like this. The show was immersive, high-vibrational, other-worldly, and evolutionary. Eyes wide, considering the spectacular production surrounding me, I reached for my camera. By the time I got the camera out of its pouch I had missed 3 seconds of the show; those lost 3 seconds can’t be regained.
There’s no need to try to capture the show. You cannot do it. You cannot accurately capture How To Destroy Angels in a 2 nor 3 dimensional medium. The show encompasses at least 8 dimensions. Feelings, ideas, and music was delivered uniquely, with consistent intention and care. The experience expands your perspective, as new possibilities are constantly put in front of you. There’s no time between performances to recover from the state of awe felt during each song. When HTDA begin the next song, your eyes get wider, your smile gets larger, your vision and dreams expand — you cannot believe what you’re feeling.
Don’t worry about capturing How To Destroy Angels. Put away your devices. Experience the gift they’re sharing with you and all in attendance. I’d recommend you don’t watch the teaser video, don’t watch people’s shaky videos with blown-out audio on YouTube, don’t worry about how you’ll get to a How To Destroy Angels show – just make sure you get to one: http://tour.destroyangels.com/.
Two-thirds of the way through the show, I had tears in my eyes. They were tears of gratitude for the inspiration, the expansion, the art, the reminder to continually create at the highest level, with absolute integrity. HTDA provided an experience that moved me completely, on every level – visually, aurally, intellectually, and spiritually.
I remember the last time I saw Trent Reznor on stage – he made a vow to all of us, “I won’t let you down.” He is a man of his word. How To Destroy Angels is not some “fun side project”. Or maybe it is, but every second was created, delivered, and shared beyond the most artistic, creative, professional standards. Nothing was compromised. Everybody involved in creating this experience should be celebrated. There should be an awards ceremony where there’s only one award – and it goes to How To Destroy Angels. “This is our first show. Thank you for being here,” Mariqueen said, further highlighting all that I was feeling. HTDA is something profoundly unique.
$27. The ticket was only $27. Thankfully, every now and then, Trent Reznor reincarnates to challenge our standards and our expectations. How To Destroy Angels isn’t giving their fans a run for their money, but they sure are giving everyone else one.
“If you were here ten years ago, you were probably eating honey chicken” may sound like an odd intro, but it was the perfect statement to kick off The Watkins Family Hour 10-Year Anniversary show at Largo.
Those of us who have been attending the Watkins Family shows for ten years (or more) remember the honey chicken tradition well. The best way to ensure getting into a show at the old Largo location on Fairfax was to reserve a table. There was a $15 per person food minimum and the honey chicken was a crowd favorite.
The process seems so analog now. You’d dial into an answering machine and leave a message with your name, phone number, and the show you’d like to see. You then waited by the phone for the next two to three days, hoping you weren’t too late, that there were still tables available. If you were lucky, you’d receive a confirmation call from Largo to lock in your reservation. Thanks to technology, the process has since been updated, but I still feel that lucky each time I experience a show at Largo.
With the venue’s move from Fairfax to La Cienega, went the kitchen, the honey chicken, and the sound of knives and forks clanking against plates during the show. It was all part of the experience and core to the foundation of Largo that remains today – a place like no other.
As I’ve written previously, The Watkins Family Hour is one of my favorite ways to spend a night in Los Angeles. I was in Africa during much of December, without phone or internet, gazing into the eyes of lions, giraffes, elephants, rhinos, and leopards. The first thing I did when I returned home – prior to unpacking, calling friends and family, and eating – was check Largo’s website for a January Watkins show. The January 11th 10-year anniversary show was indeed listed and, like the old days, I was grateful it wasn’t too late to get a ticket.
The collaborative and uplifting spirt of The Watkins Family Hour is undeniable. Each show feels like a celebration of music and friendship. In this case, the friendships were further highlighted, as the Watkins reminisced about the past 10 years, sharing stories each time a special guest took the stage.
After Fiona Apple joined The Watkins for an extraordinary performance of “You’re The One I Love”, she and Sara laughed, remembering the intensity of recording the song. They explained that they stared into each other’s eyes the entire time they sang the song, take after take. “Then… I don’t know what happened. It was so intense!” Fiona exclaimed.
“I think we eventually erupted in laughter,” Sara responded.
“Yeah, because it was so intense – it was funny,” Fiona added.
“It’s a funny song,” Sara joked.
The Watkins Family Hour is essentially a show down between the songs and the moments between songs. Hearing the music, watching the band – each member lost in his own world, yet connected and communicating with the others – is magical. I find myself filled with gratitude, so happy to be there, lost in time. Then, between songs, another kind of magic happens. The spontaneous conversations, the humor that’s delivered as if you’re in on the inside joke, the stories shared. . . No longer are you in a theatre. You’ve been transported to the Watkins’ living room.
Tonight, we also experienced magic in the traditional sense of the word. Comedian and magician, Derek Hughes, made a guest appearance and “a commitment to our astonishment” as he performed numerous mind-blowing card tricks. I’m happy I drank a bottle of sake prior to this show or my mind would have been reeling, trying to figure out the tricks. Instead, I was simultaneously laughing and “astonished”, non-stop, throughout the show.
When Glen Phillips joined The Watkins on stage, Sean told a story about the first time he and Glen connected. Sean wrote Glen a note and sent him some songs. Glen finished the story, explaining how – upon hearing their songs – he invited Sean and Sara to play with him at Largo. As he spoke, Glen appeared to be overcome with awe. Everyone on stage looked like they couldn’t believe they were playing with each of the others, as if it were all a dream.
Fiona joined Sara and Sean for a few more songs, allowing us to witness the reunion of an exceptionally talented, fun, playful, and supportive family. If you haven’t seen Fiona sing “Jolene” with The Watkins, consider adding it to your bucket list. The spirit of friendship, artistry, happiness, musicianship, trust, respect, and love, fills the room as they sing. It’s spectacular. The Watkins Family Hour isn’t so much a “show” as it is a dynamic expression of music and life, in the purest sense.
Years ago, at The Fairfax venue, you’d often hear Flanny make a request from a back corner of the room. It was a reminder of how much Flanny loves music and the musicians who play Largo. His respect for and appreciation of musicians, and those who share that respect and appreciation, was – and still is – carried throughout everything that happens at Largo. To this day, Largo is the epitome of what can be when people operate with unwavering integrity and intention. “This one’s at the request of Flanny,” Sara said, introducing the next song.
When The Watkins Family Hour concluded in the theatre, a line formed down the block, outside The Little Room for another intimate performance. The Little Room is reminiscent of the Fairfax days – tables and chairs, a bar at the back of the room, and the shouts of audience requests. After a few songs and some more astonishing magic, the evening came to an end, feeling much like it did at the very beginning.
A few people were at a loss for words as they expressed their gratitude to Sean, Sara, and the band, after the show. Even as I write this now, it is challenging to articulate what a truly “astonishing” experience The Watkins Family Hour is.
Friday night was a celebration of The Watkins Family, which includes enduring friendships, the home known as Largo, and an audience that can’t get enough.
Thanks to the many incarnations of Maynard James Keenan, 2012 was a spectacular year in live music. It began with TOOL at Mandalay Bay, then Puscifer in Escondido, and finally A Perfect Circle at Planet Hollywood. The way Maynard keeps the many expressions of himself and his art alive is astonishing and inspiring.
Bookending 2012 in Vegas made more sense as the year progressed. There are so many diverse events happening in Vegas that, on any given day, you can observe all kinds of people. There are those who go to Vegas for the sake of consumption and excess – a place where anything is acceptable. For some, Vegas is obligatory as they attend stale business conferences and witness their colleagues drinking themselves through the pain. Others show up for special events – fights, concerts, Cirque Du Soleil. Sometimes it’s hard to discern who’s who, but when fans of TOOL or A Perfect Circle descend upon Vegas, it’s clear who they are and why they’re there.
One of my highlights this year was the unified and uproarious crowd exit that followed the TOOL show at Mandalay Bay. For those whose year began with TOOL, the bar for excellence, entertainment, and art had just been simultaneously set and exceeded. . . again. You see TOOL and think, “It can’t better than TOOL.” Then you see TOOL again and realize the experience continually improves. TOOL can outdo TOOL.
The energetic conversation between the band and the crowd could not be contained within the 12,000 seat indoor arena in Vegas. A release was needed. As the crowd exited the venue, exploding through the tunneled halls and pouring out onto the casino floor, they walked with their hands in the air, cheering victoriously. Heads turned as those gambling thought they’d missed out on the largest winning jackpot ever awarded. When they saw us emerging from the venue as a unified, loud, mass, outfitted in black attire, their faces froze, jaw open, eyes wide. Those who thought they’d seen it all in Vegas had never experienced anything like this.
The energy of that TOOL show in January extended beyond the venue, after the show, consuming the casino floor. For a few moments, even those who didn’t buy tickets, knew what it feels like to see TOOL. There was an instant infusion of life and soul on the casino floor – as the crowd exiting TOOL became a living defibrillator.
That’s how you begin 2012.
How do you end the year? With A Perfect Circle. Again, in Vegas.
Everything Maynard does artistically is with intention. Regardless of whether any deeper meaning is gleaned from attending his shows, Maynard’s intent to provide an exceptional, all-consuming, experience is achieved consistently. If he toured incessantly, we may begin to take it for granted, but he doesn’t. We have time to experience other shows, to gain perspective and set benchmarks, solidifying our own expectations of what a show should deliver. Then, he reminds us of what a show can deliver. Don’t be surprised if you feel a bit ripped off from other experiences. Just be thankful you’re getting more than your money’s worth here.
One of the things that greatly contributes to the experience of A Perfect Circle is the way the audience shows up. Cameras are left at home, cell phones are put away, drinks are raised. People traveled from all over the country to be there. We met people who flew in from Colorado, Hawaii, Chicago, New York. I inquired, “Are you staying in Vegas for New Year’s?” Negative. Like us, they’d come to Vegas specifically to see A Perfect Circle. Many of them were leaving the following day.
As usual – for anything Maynard is involved in – the sound was impeccable. The sound envelops you, every cell touched and transported. I attend hundreds of concerts every year and experiencing sound this good is exceptionally rare. “How do they do it. . . every time?” “Why don’t others implement this level of care, commitment, and quality control?” I imagined Maynard – during soundcheck – standing at every single chair in the venue, making sure the sound was heard precisely as intended in each location. That was my mind trying to rationalize how perfect it was.
Sprinkled throughout the setlist, cover songs. Seven of the eighteen songs performed by A Perfect Circle Saturday night were covers. John Lennon, Marvin Gaye, Depeche Mode, Black Flag, and more, as interpreted and articulated by A Perfect Circle. Each song, a perfect complement to the setlist as a whole. A story was told, the interpretation up to each member of the audience.
The band – Billy Howerdel, James Iha, Matt McJunkins, and Jeff Friedl – musicianship at its finest. I don’t wear a watch and A Perfect Circle extracts you from space and time, so I can’t tell you how long the show was. I can tell you they never stopped. They’ll tell you it’s because they’re “lazy” that they don’t walk off stage, take advantage of the obligatory encore break. In reality, they have to be far from lazy in order to sustain that level of energy and musicianship, without a break. There was one break – a time out for jokes – called by Maynard. Humor is present throughout the show, so designating a time for jokes was in and of itself a joke.
As with every A Perfect Circle, TOOL, and Puscifer show I’ve attended, what the audience takes away is up to them. Similar to a painting or a sculpture, the creation is the artist’s, the interpretation belongs to the spectator. There’s no screen telling you what to think or feel, no slogans printed on t-shirts to add context. At minimum, when you see A Perfect Circle, you’ll walk away knowing you’ve experienced an exceptional rock show.
For me, wrapping 2012 with A Perfect Circle was apropos. As we end one year and venture into the next, the themes of community, solidarity, and ego-destruction rang loud. The show felt celebratory – we made it another year, another day, another minute, we’re still here, together; reflective – what will we bring to the table to improve the future?; and promising – we have a lot to look forward to and to continue to create.