June 15, 2011
I remember the first meeting I had at one of the major labels, when I initially started working in music. We gathered to meet about one of their “priority artists,” but they had just signed another “priority artist,” so they were no longer focused on who we were there to originally discuss. Furthermore, the first 7 minutes of the meeting was spent listening to the record label executives talk about how much none of them wanted to go to one of their artist showcases later that night. I remember walking out of that meeting, more than a decade ago, thinking (and knowing me, probably saying out loud), “musicians are fucked if the people in charge of the music business don’t even like music.”
Welcome to 2011. Musicians aren’t “fucked” as it turns out. Musicians have more opportunity than ever before to get their music heard, reach more people, and do things differently and more creatively. It’s up to us, the fans, to seek out the music we love and to take time with Artists we enjoy.
I recently spent an afternoon with Terra Naomi, drinking wine at Malibu Wines and talking about her forthcoming album, To Know I’m OK. Terra, who is no longer on a major label, has spent the past year creatively working to release her latest album, To Know I’m OK, independently.
She launched a campaign at PledgeMusic, bringing the fans who contributed to making the album behind the scenes, throughout the process. She ignored everyone who said getting a top producer like John Alagia would not be possible, asked John Alagia to produce To Know I’m Ok, and he agreed. She partnered with the creators of Hipstamatic (Apple’s “App of The Year”), and will be using photos submitted by the Hipstamatic community in the upcoming music video for her song, “You For Me.” She’s working with TuneCore, YouTube, Klout, music and lifestyle bloggers, and other fun partners, on the release of this album.
On Monday, June 20, I will post an exclusive track-by-track video exploration of Terra’s new album, To Know I’m OK, so that you can get to know Terra and her music before the album comes out on June 21st. In the meantime, I’d like to introduce you to Terra Naomi and one of my favorite songs from To Know I’m OK, “Take Time”. Enjoy!
Terra Naomi talks to Rock Is A Girl’s Best Friend about “Take Time”:
FREE DOWNLOAD of “Take Time” (Live at Yoshi’s):
Live performance of “Take Time” at LA Music Blog (thank you LA Music Blog!):
Studio version of “Take Time” (full stream):
What really happens when you do an interview at a winery:
Track by track video exploration of To Know I’m OK to be posted on Rock Is A Girl’s Best Friend Monday, June 20th. For more info about Terra Naomi: