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Nine Inch Nails: Another Version Of The Truth

Apr 13, 2010

April 11, 2010
This One Is On Us
The Echoplex, Los Angeles

Nine Inch Nails: Another Version Of The Truth

On Sunday night fans inside The Echoplex went off. The energy in the room was higher than what you’d see at many live concerts. But there was no concert at The Echoplex Sunday night. Instead, there was a screening of a live, fan-created, Nine Inch Nails DVD project: Another Version of The Truth. This is among the most energetic live concert DVDs ever produced, which is not hurt by the fact that it features one of the (if not the) best live bands in the world, Nine Inch Nails.

Here’s some background on the project as posted on the official website, ThisOneIsOnUs.org:
On 5th May, 2008, Nine Inch Nails released “The Slip” for free via their website, as a gift to their fans. Or as Trent Reznor put it: “This one’s on me”.

On December 13th, 2008, dozens of Nine Inch Nails fans recorded the last show ofthe Lights In The Sky tour at Planet Hollywood, Las Vegas.

On January 7th, 2009, over 400Gb of video from the Victoria, Portland and Sacramento shows from the same tour were unofficially released by the band.

By working together, the Nine Inch Nails fan community have created “Another Version of the Truth” – a 3 disc release bringing together numerous editors, designers, and web programmers to create a professional digital film, followed by a physical release created by fans for fans.

NIN AVOTT

For the past twenty plus years Nine Inch Nails has consistently pushed the boundaries, done things their way, maintained their integrity and the art of what they do, and in the process, have built a trusting and enduring relationship with their fans. Another Version of The Truth is one result of this relationship and should be an inspiration to bands and fans — this is how good it can get. This is what happens when you do it “right.”

March Of The Pigs

Every artist should strive for a fanbase as loyal and supportive as Nine Inch Nails fans. Every music fan should be so moved by their favorite band that they will invest not only their money, but more important, their energy, their creativity, and their undying passion, in a long-term relationship with the band. Every record label should pay attention. . . because this is what it’s about. However, until labels figure out how to authentically build an enduring relationship between Artist and Fan (as opposed to getting in the way of it), thankfully there are bands like Nine Inch Nails and fan groups like This One Is On Us who know what they’re doing.

Head Like A Hole

This One Is On Us did an amazing job with Another Version of The Truth. It may be fan-created, but it is professional quality and absolutely brilliant. They took hundreds of gigabytes of footage and created a piece that actually makes you feel like you’re at the show. I am a live music junkie and I’ll be among the first to tell you that there’s no substitute for being there. That said, I felt the drive, enthusiasm, and impact of the Nine Inch Nails Lights In The Sky tour – it felt like we were there. The audience sang along, screamed along, cheered and clapped. When I felt it was nearing the end, I actually got sad – I didn’t want it to end. When it was over, I had that post Nine Inch Nails concert rush and “All That Could Have Been” was my soundtrack for the drive home. If they truly don’t play live again and you never saw Nine Inch Nails, Another Version of The Truth will make you hate yourself for missing it. For those of you who have seen NIN live, Another Version of The Truth will help you relive it. I recommend watching it at least once a day.

Robin Finck

The This One Is On Us organizers did an amazing job hosting this event. The sound was great, the screen was placed at a perfect height so that the audience at the screening was watching from the same perspective as the audience at the concert. When there were crowd shots, you were among them. When the audience at the screening put their hands in the air, they were among the hands on the screen. In fact, when I posted videos from the event on YouTube (see below), people emailed me asking if it was 3D. The organizers secured The Echoplex for the screening which added to the energy of the event. Nine Inch Nails played one of their final Wave Goodbye shows at The Echoplex last year. You could still feel the energy of the band in the venue which added to Sunday’s event.

Finck, Cortini, Sheridan, Freese

As it turns out, several members of the band from the Lights In The Sky tour were in the venue and participated in a surprise Q&A following the screening. Josh Freese, Robin Finck, and Alessandro Cortini sat on a panel and graciously answered audience questions about the tour, rehearsals, and the possibility of a reunion. Rob Sheridan, Nine Inch Nails’ creative director, was also in the house to answer questions. Sheridan shared a great deal of amazing information about the technology used on the tour, decisions that needed to be made based on budgets, what happened when things didn’t work, along with funny anecdotes about how Reznor and Freese worked with the technology.

Below are some videos of the screening itself. Yes, that’s the audience at the screening singing, cheering and clapping along with the band and audience on screen. Screenings of Another Version of The Truth are taking place around the world – check listings here. And, since chances are Sheridan and the band may not show up at other screenings, I’ve also posted some clips from the Q&A.

There is another fan-created project to be on the lookout for as well: Nine Inch Nails: After All Is Said and Done, produced by A Tiny Little Dot. After All Is Said and Done will document Nine Inch Nails last show ever that took place at The Wiltern on September 10, 2009. I was at that show (review, pics, set list and videos are posted here) and met the organizer of A Tiny Little Dot, “Synthetikz”. He’s a really good guy who obtained some amazing footage. I posted the trailer below so you can see for yourself.

After All Is Said and Done Trailer:

B.R.M.C. You Are Going To Get A Great Review!

Mar 12, 2010

March 11, 2010
The Echoplex, Los Angeles

Black Rebel Motorcycle Club

Oh guys, it’s been WAY too long!! One of my favorite B.R.M.C. memories is when I first heard their debut album, B.R.M.C. Black Rebel Motorcycle Club, back in 2000. It may have even been an advance copy, and my colleague and friend, Brigitte, had just added it to the rotation at the office. “WHO is THIS?!” we all asked. “B.R.M.C.” Brigitte would respond as if to say, “Yeah, I know what’s up. . . ” “What’s B.R.M.C.?” we’d beg for as much insight as possible. Brigitte would take a deep breath and then enunciate the words with purpose and precision: “Black. Rebel. Motorcycle. Club.” Their first album was aptly self-titled, and soon, you knew who they were.

Robert Levon Been

My second favorite B.R.M.C. memory is when they played acoustic at The Hotel Cafe several years ago. It was after Howl which came out in 2005, so this was four or five years ago. To this day, that moment remains among my top Hotel Cafe memories. And, as you can see, it’s simultaneously one of my all-time favorite B.R.M.C. memories.

Peter Hayes

My most favorite B.R.M.C. memory is the show they played at The Echoplex tonight, 10 years after I was initially introduced to them. As stated on their website, “Somewhere between the five full-length albums and a decade-long road test across the highways of the world, Black Rebel Motorcycle Club found their way.”

Robert

I’d say B.R.M.C. found their way at the beginning, or knew their way all along. Here’s a band that is exceptionally talented and they could have taken some shortcuts along the way, they could have sold out, they could have given up. Instead, Black Rebel Motorcycle Club maintained their art and their integrity and took some risks. I remember when they released Howl and it was a departure from the B.R.M.C. “signature sound” fans became so familiar with. It was during a time when several bands were veering away from the music they had become known for, and without fail, each departure was an absolute disaster. But not B.R.M.C. Howl was a standout album for the band, and a likely bridge to the wider audience that is now among their fans. Howl became yet another proof point of just how talented the band is.

Peter Hayes, Robert Levon Been, and Leah Shapiro were, simply put: fuckin’ great! They played everything from, one of my personal favorites, “Open Invitation” to “Berlin,” “Beat The Devil’s Tattoo,” “Bad Blood,” “White Palms,” “The Toll,” and “Ain’t No Easy Way.” Robert did most of the speaking, which is ironic because one of the first things he said was, “I woke up this morning and had no voice.” You wouldn’t know anybody wasn’t feeling up to par based on their performance. It was one of the tightest shows I’ve seen in recent memory. 10 years ago it was one of the tightest shows I had seen then.

B.R.M.C. stuck it out through the de-evolution of record labels and the dissolution of other bands that began around the same time as they did. B.R.M.C. haven’t compromised a thing, are better than ever, and are now playing 3 sold-out shows at The Echoplex – which gives you 2 more shows to get to. No excuses. See this band.

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